4a Forming An Opportunity Belief

Forming An Opportunity Belief

I believe that that there is an unmet need in movie theaters to limit the amount of distraction that occur during a film. Those who visit theaters have this need. This is not a new need, theaters have been advertising the limit of phone usage and talking during screenings through many different avenues. Starting with the signs that greet you as you enter the theater, all the way to the M&Ms in the commercials prior to the film who are always distracted by a phone going off in the crowd.The phone problem use to not be such a big deal but the talking always has. I am 60% sure that this opportunity to reform the way theaters attack distractions exists.

#1: Mom of two:

• How often do you go to the movies?
• "Whenever a new Star Wars or Marvel movie comes out. I mainly go for my boys."
• Do you experience any distractions during the film?
• "Yes, there is always something that takes away from the experience."
• How often do you experience these distractions when you go to the movies?
• "Every time I go there seems to be something, whether its a phone or some people talking."
• What is the main distraction you face?
• "People talking throughout the film."
• When did you first experience this problem?
• "I never went to the theater before I had kids that wanted to go, so probably within their (the boys) life time."
• Have you ever been apart of the problem?
• "I'm sure that I've had to correct the boys during a movie, so I guess yes, I have been a distraction before."
• What are theaters doing to prevent this distraction, and are you satisfied?
• "The theater I go to usually just uses signs and mentions that you should not use your phone at the beginning of the movie, but after that nothing else is done, so no, I'm not very satisfied."

Reflection: Mom's see the need for the removal of distractions in some capacity, but also see that they are part of the problem. They may like the opportunity for reform in the theaters attack on distractions.

#2 College Student in a dating relationship, male:

• How often do you go to the movies?
• "I go probably once a month, its a really easy date idea."
• Do you experience any distractions during the film?
• "Um, not usually"
• How often do you experience these distractions when you go to the movies?
• "Not very often only when its something big."
• What is the main distraction you face?
• "The main distraction I see is when people are obnoxiously loud, or are commenting on the film throughout it."
• When did you first experience this problem?
• "I can't remember when I first experienced the problem."
• What are theaters doing to prevent this distraction, and are you satisfied?
• "I guess the theaters post the commercials to prevent it but they don't always work, but I'm satisfied"

Reflection: College couples don't really notice the distractions as much and in turn do not necessarily see the need for change. However, I believe that college age student might not notice the problem as much because they might not recognize their disruptive acts as a problem in theaters.

#3 Male, Theater and Film Major:

• How often do you go to the movies?
• "I go maybe one a week."
• Do you experience any distractions during the film?
• "Yes, I notice there is a lot going on other than the movie."
• How often do you experience these distractions when you go to the movies?
• "Every time I go to the movies, it never fails that either someone next to me has their phone out on social media, or is talking to his or her significant other."
• What is the main distraction you face?
• "The phones are the worst"
• When did you first experience this problem?
• "I never noticed this as a problem until I really got into film and production. Since then its been a pet peeve of mine."
• What are theaters doing to prevent this distraction, and are you satisfied?
• "It seems to me that the theaters aren't doing anything because its so prevalent, I am not happy with the way they handle distractions.

Reflection: Theater and Film majors might be the highest supporters of the opportunity. Their natural love for films makes them more focused on them, but when outside distraction occur they are dully noted as a problem.

Summery: I would say that based off what the three people said, my original opportunity may be lower than what it was supposed to be. The new opportunity, which I would say is closer to 70% is more accurate. I think that customer interaction and opinion is very much needed. I may have a great idea but if no one is whiling to buy it, or if people don't even see the need for it, then its a waste of time. The only way to know if your product is appealing is by knowing what the customer population needs and wants.