12A – Figuring Out Buyer Behavior No. 1

Pick a segment: Government and State employees that are oversee a segment or all of a company.

Need awareness: After interviewing three different Government/State supervisors it became very clear that the need for a financial security system came when dealing with employees that were new and had criminal records, or when employees were given responsibility over any amount of finances and in the process some money was lost. This problem usually takes place outside of the office building when employees are not being watched via vpn software, of by another co-worker. Employees seem to be more likely to abuse company cards and finances when they are on a road assignment that forces them to be outside of the office. Common cases of abuse are lunch bills and gas purchases for non company vehicles (in the case of the the City of Clearwater Supervisor I interviewed).

Move to information search: When the people I interviewed become aware of the a financial security problem they are first likely to check their bank accounts and see where the money went. If they can not prove fraudulent use through that, then they start a interrogation process in which they ask the person or people who they suspect to be involved. This is not a super reliable tool since a culprit can always lie.

Report the findings of your research: Through the interviews I was able to find that a majority of the problem with companies and their financial security is the accountability process. Employees that are not under watch while in possession of company funds are more likely to take advantage of the finances. The companies have a hard time convicting people of their trespasses due to a lack of evidence other than verbal statements.

Draw conclusion: The segment is semi-aware of the need but is fully aware of the lack of product out there to keep them safe.