18A – Create a Customer Avatar

This is David, he is 26 and has just started a new coffee shop in downtown Clearwater Florida. He really enjoys coffee and how its farmed, gown, and brewed. He partakes in micro brewery tasting along with listening to local bands at small venues in the area. He drives a yellow 2006 Subaru Outback which is perfect for his love of surf trips and wood working. He watches psych, game of throne, and DBZ. He is currently dating but not really looking to get married right now. He does not read much, but he does like to read books that help him mentor other Christians. He does not pay too much attention to politics, but tends to have conservative governmental ideas, along with more liberal environmental ideas. He does not pay too much attention to the news but does keep up to date on memes and other pop culture references so that he is in the loop with his friends and the college students he mentors. He bought his coffee shop in 2018 through some past investments that had paid off, and is currently thriving. His shop is cheap and has a great environment for all ages to meet and be productive or have fun. He sustains this environment with his favorite band, "take lead", and other alt-rock bands.

What do we have in common: We are both into similar hobbies, but David definitely is more passionate. I just have a basic understanding of coffee whereas he is well versed in the ways of the culture. He is younger and just starting out his small business which is also something we can connect on. Both of us are entrepreneurs trying to make a statement in an industry.

Is this a coincidence: Some of the things we have in common, like the coffee, are definitely a coincidence, but the small business thing is not. Both of us, being small business owners, are very new to the game of business. This is good because we can create a real relationship through relating to growing pains.